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Gemini
A top global search term in 2025 — Google’s AI assistant captivated search interest as people looked up its capabilities, uses, and impact. Google Trends+1
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YouTube
Across worldwide Google search data, “YouTube” consistently ranked as one of the most queried terms due to its status as a dominant content platform. Ahrefs
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ChatGPT
Searches for this AI conversational model remained huge globally as millions looked up features, updates, and tutorials. Ahrefs
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iPhone 17
Apple’s newest flagship smartphone generated massive curiosity around specs, reviews, and launch details. Fox Business
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FIFA Club World Cup
Sports enthusiasts across continents looked up fixtures, results, and teams in one of football’s major global tournaments. Fox Business
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Charlie Kirk
A highly searched individual term in global and news search trends of the year. Fox Business
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The Summer I Turned Pretty
A hot entertainment search topic worldwide, as interest spiked around its final season and cultural buzz. Yahoo News
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Rage bait
Selected by Oxford Dictionary as Word of the Year, defining content designed to provoke outrage for attention and engagement. The Verge
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Slop
Merriam-Webster’s Word of the Year 2025 — meaning low-quality AI-generated digital content, reflecting cultural concern around the rise of automated media. The Verge
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Parasocial
Cambridge Dictionary’s pick for Word of the Year, capturing the increasing discussions about unilateral relationships with media figures and AI entities. TIME