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having merchandising potential or the quality of being marketable as a toy
Explanation
When some characters just seem made for the toy aisle, you can say they're toyetic. It means they have strong potential to be turned into a toy or a similar piece of merchandise. If a major studio has a new action blockbuster in the works, you can be certain there's someone running the numbers on its toyetic potential.
Example: The execs loved the colorful robots in the series because they knew their toyetic design would sell countless action figures.
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